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Home BUSINESSComplaints against unfair, inapt ads on rise
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Wed, 28 Jan, 2015 02:37:52 AM
FTimes-STT Report, Jan 28
 
Discriminatory and inappropriate advertisements. File Photo Lehtikuva.
Advertisements deemed discriminatory and inappropriate for children garnered more requests for statements from the Council of Ethics in Advertising in the past year.
 
The council issues statements on whether or not an advertisement or advertising practice is ethically acceptable.
 
In total, 40 complaints were filed with the advertising ethics body. The council has responded to 25 of the complaints filed by issuing statements.
 
The ethics body gave feedback on four cases filed in the light of violation of ethics.
 
Complaints against advertisements considered to be discriminatory have particularly increased in recent years, said the ethics body.
 
Paula Paloranta, the Secretary General at The Arbitration Institute of the Finland Chamber of Commerce at the press conference on Tuesday. Photo Lehtikuva.
However, the number of remarks made on discriminatory and equality undermining advertisements were less.
 
Complaints made against online advertisements have also become common. The date shows the number of complaints related to internet advertising has been growing over the last decade.
 
Approximately 25 per cent of the requests for statements were related to online advertising.
 
Paula Paloranta, secretary general at the Arbitration Institute of the Finland Chamber of Commerce, revealed that complaints made about online advertisements are as much as requests for statements made on television advertisements which occupy the top spot.
 
Discriminatory and inappropriate advertisements. File Photo Lehtikuva.
However, not so many remarks were issued on online advertisements. The topics of observation are the same as those issued on other advertisements.
 
According to Paloranta, this is an indication that online advertisement is not different from the advertising world in general.
 
 
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