Finland Times

 

Lidl outlet at Itäkeskuk in Helsinki.File Photo – Str / Lehtikuva.

German retail chain Lidl managed to steal away some market share from the Kesto and Suomen Lähikauppa chains, says the market research company Nielsen. The S-Group held onto their market share.

 

Lidl’s market share rose 1.1 percentage points to 7.6 per cent. Kesto lost 0.9 per cent of its market share, but with 33.1 per cent of total market share, they remain by far Finland’s second largest grocery chain.

 

The other loser of market share was Suomen Lähikauppa, known for their Siwa and Valintatalo stores, with a market share drop of 0.2 percentage points to 6.8. Lidl and Suomen Lähikauppa are the third and fourth largest chains in Finland respectively.

 

The S-Group retained their top position with a 45.7 per cent market share. According to Nielsen, last year was the seventh straight lean year in the grocery trade. Sales volume grew by only 0.1 per cent and the value of sales by 0.9 per cent. The value of sales rose to 16.7 billion euros.

 

Nielsen concludes that the value of price to consumers in this weak economy has increased this past decade.