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Home BUSINESSVideo markets plummet in 2014
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Sat, 05 Dec, 2015 12:06:23 AM
FTimes Report, Dec 5
 
Mass media market development in 2004 to 2014, 2004=100. Source: Mass media and cultural statistics. Statistics Finland.
The value of the mass media market decreased further to slightly under EUR four billion in 2014.
 
It was around EUR 140 million or three per cent less than in the year before, according to Statistics Finland’s data.
 
Electronic media, however, grew by three per cent.
 
The highest relative growth was observed in web advertising, which grew by 11 per cent.
 
The share of electronic media in mass media markets has doubled during this millennium from 18 per cent to 36 per cent, the statistics show.
 
Publishing activities went down by five per cent from the year before.
 
The value of the electronic media market has nearly doubled over the past ten years. The value of publishing activities and of recording markets, in particular, has been declining clearly for several years.
 
Nearly one-fifth of the value of recording markets vanished. The video recording markets declined by around one-third and sound recording sales decreased by 14 per cent.
 
The collapse in the sales of video recordings is probably explained by video on-demand services, like Netflix, rapidly becoming more common.
 

Mass media market in 2013 to 2014, EUR million

 

  2013, EUR mill. 2014, EUR mill. 2014, % Change, 2013-14, %
Daily newspapers (7-4 times a week) 1) 911 874 22 -4
Other newspapers 1) 132 130 3 -2
Free-distribution papers 1) 73 73 2 0
Magazines and periodicals 1) 610 550 14 -10
Books 1) 554 548 14 -1
Direct mail 207 179 5 -14
Publishing, total 2 487 2 353 59 -5
Television 2) 1 075 1 088 27 1
Radio 55 60 2 8
Internet advertising 239 265 7 11
Electronic media, total 1 369 1 413 36 3
Phonograms 1) 67 58 1 -14
Videos 110 75 2 -32
Cinemas 77 75 2 -3
Recorded media, total 255 208 5 -19
All total 4 111 3 974 100 -3
1) Digital sales included.
2) Also includes YLE public service radio.
Source: Mass media and cultural statistics. Statistics Finland.
 
 
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