The market frontrunners Spotify and Netflix have received a number of competitors who in the long term could surpass them.
The most successful services offer music, television series or movies for about 10 euros a month.
A number of cultural and entertainment monthly-pay services have been introduced in the world.
For examples, experiments have been carried out in the electronic books market.
In Finland, Readom which calls itself “Spotif for journalism” will begin to offer services this year.