Sun, 24 Jan, 2016 12:05:00 AM FTimes – STT Report, Jan 24  Beer at a supermarket. Photo – Lehtikuva. Sales of non-alcoholic products, particularly beer, is growing strongly at Alko stores. Their sales, however, are still marginal compared to alcohol sales.
Alko’s Product Group Manager Mika Kauppinen said they sold a total of 360,000 litres of non-alcoholic products last year, which is almost double compared to the previous year.
The highest sales growth was seen with non-alcoholic beers, which rose 200 per cent.
However, in comparison, the best-selling brand of vodka, Leijona, sold nearly 3.1 million litres in the shops.
According to Alko, the demand for non-alcoholic beverages is on the rise internationally, which will increase choices on both the retail and consumer levels.
“In Germany, for example, [demand for] non-alcoholic wheat beer has risen higher than the traditional popular alcoholic wheat beer Kristallweizen,” said Kauppinen.
Alko estimates that there is a need for a wider variety in beers and, in particular, non-alcoholic specialty beers need more options.
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