However, retail sales in 2015 fell by 3.4 percent, driven partly by price reductions.
According to S-Group’s executive director Taavi Heikkilä, the number of custom-ers and S-Group's market share have grown significantly due to the discount campaigns.
The Finnish Commerce Federation predicts slight development across the entire trade sector while Heikkilä hopes that consumers' purchasing power will not be impacted by tax increases.
