Finland Times

However, maintaining human and family relations are generally considered more important to Finns than mobile phones.

The research also revealed that Finns consider having internet connection a necessity.

The survey conducted last summer and autumn interviewed Finns aged between 18 and 74 on their lifestyle and consumer habits.

Similar surveys have been conducted in the past. The last one was carried out in 1999.

The research has established that Finnish values and attitudes have changed quite a bit over the last 15 years.

Having time for leisure and comfortable life as well as economic equality are becoming more treasured by Finns than before, whereas world peace is becoming less valued compared to previous surveys.

On the top of the list, values still cherished by Finns remain health, self-esteem, love and freedom.

However, the importance Finns place on these values have slightly lessened compared to the 1999 survey.

The difference in attitude between generations was also evident in the survey.

The 2014 survey on consumption and lifestyle interviewed 1,351 people and was conducted by using questionnaires sent via postal mail.

Middle aged and older people responded with more enthusiasm than young people.