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Tue, 10 May, 2016 12:09:19 AM FTimes Report, May 10  Screen shot of a Finnish news in BBC. FTimes Photo Finland’s reputation in the world media remained broadly unchanged in 2015, the average being 3.74 on a scale from 0-5, according to a survey.
In 2014, the corresponding figure was 3.69.
The findings are based on the results of the survey Finland in World Media, which was circulated in the diplomatic and consular missions of Finland abroad.
Migration, the school system, the challenges of the economy and Sibelius are examples of the themes that were highlighted when Finland was discussed in foreign media in 2015.
"The survey provides interesting comparative information about one element of Finland's country image, that is, the media's views and prioritizations," says Petra Theman, Director of the Unit for Public Diplomacy at the Ministry for Foreign Affairs.
The survey also reveals very well how the image of a country influences many matters, starting from editorial choices, according to the director.
Finland in World Media is an annual review of the missions' assessments of what contents and news broke into foreign media and what Finland's strengths and weaknesses were covered in different countries' media in the course of the year.
In general, Finland's country image in foreign media remained good in 2015 as per the findings.
Foreign media portrays Finland in a very positive light, presenting it sometimes even as a model country.
However, the image is estimated to have slightly deteriorated in the media of the 10 countries that are Denmark, Estonia, Germany, Great Britain, Greece, Singapore, South Korea, Spain, Sweden and Switzerland.
Finland is best known for its high level of education and the esteemed, exemplary school system. Other positive features are good governance, absence of corruption, equality and welfare society, the survey finds.
Besides the question on the handling of the Finnish economy, another special theme of the year in the survey was the visibility of the anniversary of the birth of Sibelius.
The country-themed emojis became the biggest single media success story. The national emojis, published as a part of ThisisFINLAND's Christmas calendar, turned out a global success.
According to a separate report prepared in the spring 2016, the Finland emojis were discussed in detail in more than 2,000 articles or TV inserts.
The survey examined all different media but print media was followed particularly closely.
The information is based on the missions' assessments and in some countries on purchased media monitoring. The response rate was 62 out of Finland's 89 missions abroad.
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