Wed, 27 Nov, 2013 12:00:52 AM FTimes Report, November 27  A banner with the logo of Twitter is set on the front of the New York Stock Exchange (NYSE) on November 7, 2013 in New York. Twitter hit Wall Street with a bang, as an investor frenzy quickly sent shares surging after the public share offering for the fast-growing social network. In the first exchanges, Twitter vaulted 80.7 percent to $47, a day after the initial public offering (IPO) at $26 per share. While some analysts cautioned about the fast-changing nature of social media, the debut led to a stampede for Twitter shares. Photo - AFP / Lehtikuva. Thirty-eight per cent of enterprises use social media with 34 per cent of them using social networks, revealed a survey conducted by the Statistics Finland.
Fourteen per cent utilise the media for sharing multimedia and eight per cent of the enterprises in Finland use blogs or micro-blogs.
The most common purpose of the use for social media is to improve the enterprise's image or market products, according to the data derived from the survey on information technology in enterprises.
One-third of the enterprises using social media had a formal policy for using it. Such a policy was most common in the industry of retail trade, used by 47 per cent of all enterprises using social media
Examined by industry, the use of social media is most common in the industry of information and communication, used by 80 per cent of enterprises and least common in the industries of construction, and transport and storage, utilised by 21 per cent of enterprises.
Use of social media in spring 2013, share of enterprises with at least ten employees. Source: Statistics Finland. Among the smallest enterprises, with 10-19 employees, social media was used by 34 per cent, and among the largest enterprises, with more than 100 employees, by 57 per cent, according to the survey.
Responding to customer opinions, reviews or questions in social media was also very common in 56 per cent of these enterprises, the survey showed.
The utilisation of social media appears to be quite diversified in enterprises, because over one-third of the enterprises using social media also employed it for recruiting employees, collaboration with business partners or other organisations, involving customers, development or innovation, or exchanging views, opinions or knowledge within the enterprise, according to the survey.
The survey was conducted in spring 2013 amongst enterprises with at least ten employees.
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