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Fri, 29 Nov, 2013 03:49:23 AM  Sector shares of the mass media market in Finland in 2000 to 2012, per cent. Source: Statistics Finland. The growth of the mass media market has hinged mostly on electronic media over the 2000s while the overall trends remained unchanged in 2012 in Finland, according to an official data.
The combined income of television, radio and web media has more than doubled, but the share of publishing activities in the mass media market has decreased clearly, the Statistics Finland’s data says.
In 2012, the overall value development of the media market was slightly negative, said a release of the institute.
The size of the media market amounted to EUR 4.3 billion. The growth in euros continued in electronic media but was clearly slower than before. Income from publishing activities decreased by some two per cent, the release said.
The best growth in electronic media was witnessed by Internet advertising (+10%) and the growth in television activities amounted to around one per cent.
The figures in publishing activities were negative apart from newspapers published one to three times per week.
Advertising revenues from printed papers decreased clearly. Subscription sales were affected by the increased prices as a result of a nine per cent value added tax that was added to newspaper and magazine subscriptions from the beginning of 2012.
The share of digital income in total newspaper sales was only around four per cent, according to the Finnish Newspaper Association's data.
Cinemas battled the general trend and achieved a 20 per cent income growth. The clear drop in the sales of video recordings continued in 2012 (-11%), the data said.
The calculations presented in the data describe the mass media market at the end user level, for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising.
There is some overlap between internet advertising and newspapers, according to the release.
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