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Home BUSINESSMicrosoft launches new cheap cell phone
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Tue, 12 Aug, 2014 12:06:00 AM
FTimes Report, August 12
 
A building on the Microsoft Headquarters. Photo – AFP / Lehtikuva.
Microsoft has introduced a new cell phone priced at 25 dollars (about 19 euros), reported the technology news outlet Recode.
 
The new Nokia 130 lacks internet connection but can play digital music and movies.
 
It is largely targeted at the emerging market in the developing countries. Microsoft also sees marketing opportunities for the new device as a backup phone in the developed countries.
 
Microsoft has in the past announced plans to scrap manufacturing of low-end phones.
 
In an interview with Recode, Microsoft phone unit VP Jo Harlow said the company is committed to this part of the business for the long term.
 
Harlow said the basic phone business is stable and growing unlike the declining feature phone segment.
 
 
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