Finland Times

CEO Tim Cook claimed the new products to be the best in iPhone' s seven-year history, featuring bigger screens, 4.7 inches and 5.5 inches diagonally. Previous iPhones have smaller screens, with iPhone 5 at 4 inches diagonally.

They are slightly slimmer than previous iPhones and have better battery life.

As iPhone smartphones have been Apple's flagship products in recent years, they are contributing about a half to the company's total revenues currently. The company, based in Cupertino, northern California, is ready to accept orders starting Sept. 12.

Apple Co. also unveiled a program called Apple Pay in the day, designed to allow owners of the new smart phones to pay at the register by tapping their phones. To address privacy concerns, the company promised that it would not store information about where and what consumers buy and how much they spend.

It also announced a brand new device, the first in four years. Known as Apple Watch, the new device will be on the market in early 2015 and come in two sizes and three styles. The wearable electronic device will work with iPhone 5 or newer models to collect fitness and health information and provide suggestions for owners with future applications, or apps