Finland Times

 

File Photo Lehtikuva.

Itella has announced that from January 1, 2015 it will change its company name to Posti Group Corporation.

 

In a statement, Itella said the change would further improve customer experience and clarify the company’s identity as a Finnish postal, logistics and e-commerce service.

 

“Posti is a traditional and respected Finnish brand that has served Finns with dignity for 375 years. We are proud of our roots and today we are building the new Posti as a modern, customer-oriented and high-quality service provider,” says Heikki Malinen, president and CEO of the group.

 

From next year, Posti will become the only brand of the company and serve both consumer and business customers, said Itella. 

 

Company CEO Heikki Malinen. Photo Lehtikuva.

Currently, Itella operates in Finland under the name Posti for consumer customers and under the name Itella for business customers. 

 

“Finns have a very strong emotional and trusting relationship with Posti. Based on the results of target group research, the brand of the company needs to be clarified, and the name Posti was the superior alternative. More than 80% of consumers and entrepreneurs find the name Posti more suitable for the company,” said Malinen.

 

The group changed its name to Itella in 2007 for reasons related to internalisation. In addition to Finland, the group also operates in eight other countries.

 

In the statement, Malinen explained that the model of two brands has not functioned as expected but has caused additional expenses and hindered the company’s attempt to brighten its service image.